Activity

Market segmentation is the process of dividing an entire market up into different customer segments. Each question was designed to bring out the facts about the key problems associated with the marketing of petroleum products (downstream) in Sierra Leone such as product scarcity, availability of foreign exchange for importation etc. Not only that, when I think of all the artists I love who never got a fair commercial shake, the benefits of being able to get around the record label/radio station axis and get music directly to the fans is thrilling. It represents around 1,000 companies, including local radio and television broadcasters, satellite and Internet stations, local broadcaster groups, broadcast news agencies, cable radio businesses, and radio and television advertising sales houses.In essence, the same exact words can have completely different meaning based on whether they are spoken person to person, printed on paper, or presented through instantaneous communication (i.e. television or radio). Stunt or not, the events certainly generated national headlines (Radio Magazine 2001), the Daily Mirror for example running with ‘Eminem row DJ walks out’. It is easy for community radio to under sell itself – we’re the small fry, we might be new to radio and selling, we’re not glossy and don’t have RAJAR figures. So it is vital to get away from the idea that we’re just small local radio stations – we are way different to that and much more effective for it. The ‘radiothon’ is also used as a marketing and fundraising tool by US and Australian community radios to keep their stations on the air.Radio listeners love to text radio stations to request songs, or to be entered into some kind of contest held by the Radio Station. With the Text Messaging platform all you have to do is announce the radio station’s Radio Station Sales Consultant keyword and shortcode on the air, and everyone will be able to get through to the station. You can text out updates on appearances, or when the station is out and about and set up somewhere on location.For what radio costs to advertise, especially with this current market, I would be cautious using it for police recruiting unless you get a really sweet deal. I would look to spend money in other areas such as television before buying radio air time. Of course different people have different opinions on this but again I would suggest you look very closely at using radio before taking the plunge. But the concept of radio technology, i.e. the transmission of sound and music from a central station still survives. We usually see it in relation to the Internet technology and not the sound transmission technique, which is the essence of radio technology.