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A Guide to Interactive Infographics

Infographics are great for helping users digest information much more quickly and efficiently. But what if there is much more content? Or if the subject matter requires information to be personalised for the user? This is where interactive infographics come in. I’ll explain how a more reactive infographic can not only help convey information better but also make the reader feel more personally involved.

Reasons you might want to use an interactive infographic:

1. You have reams of content and information that it would be too difficult to visualise in the limited space that a traditional static infographic provides.

2. The content you are visualising could benefit from being customised by the user. Can they find out specific info from where they are? Could they input some basic data to find out how the topic may affect them directly?

3. There is a specific narrative to the content. The user can reveal or add layers to the information they are receiving.

4. The ability to have increased user feedback and prompting towards key information.

5. Better incorporation into websites and other media.

I’ll go into more detail on how to best use interactive infographics (with plenty of examples!) in this article here: http://www.visu.al/blog/guide-interactive-infographics/